Semrush Group Buy Tool | Review 2022

Semrush? What is it truly?

Well… Semrush is one of the most popular SEO tool that is currently available. According to the company it now has a very large user base of over 7 million users. It was created in the year 2008 by Oleg Shchegolev and Dmitry Melnikov.

I will be telling you my own experiences with this website. Let’s start with the best-known SEO tools available to the test, testing how they stack up in the terms mentioned below:

  • Domain analysis
  • Keyword research features
  • Rank tracking
  • Backlink analysis
  • Links building tools
  • Site auditing
  • Ease to use
  • Pricing and value of money
  • Support

Semrush can be used to obtain information by giving you keyword suggestions, telling you how difficult it is to rank for specific queries and it can also suggest websites that might be worth approaching for backlinks.

And yet! That’s not all, allows you to perform an SEO audit on your website to find out if there are any technical improvements you can make to it that will help you achieve better search results.

Domain analysis

Let’s now proceed to the specifics of the SEO tools listed above, let’s start with the so called domain analysis. SEO projects starts with domain analysis. So what it is exactly you might ask, it means getting a simple overview of the ‘quality’ of a domain from an SEO point of view. It’s very easy to perform domain analysis in Semrush — you just enter a domain URL in its ‘domain overview’ section, and you get an immediate sense of how it’s performing in search results.

The metrics of Semrush provides the following: an ‘authority score,’ the total number of monthly visitors to the website, the total number of external links (‘backlinks’) pointing to the website, the total number of keywords the website ranks for, and the’search intent’ behind them, anchor text commonly used in links to the website, top performing keywords, display advertising stats, and competing websites.

The ‘authority score’ is usually the metric that provides the most immediate understanding of site quality.

Semrush calculates the authority score based on: backlink data (the amount of links referring to the site), organic search data, which includes organic search traffic and keyword rankings, and website traffic data (monthly visits).

The authority score was previously hidden in Semrush’s UI, but it has since been placed to the front and center of the domain overview section. It provides you an instant idea of what Semrush thinks about a certain domain.

This discovery is based on a comparison of Semrush traffic estimates to Google Analytics data for websites that I have access to.It’s crucial to understand that while the bulk of the domain overview facts are based on hard data, the traffic statistics are estimations – and in my experience, they aren’t always 100 percent correct.

To be fair, Semrush provides an estimate of how accurate its traffic metrics for a certain site are likely to be (low, medium or high) and does not claim that its traffic counts are 100 percent accurate .

Nevertheless, it’s ideal to consider Semrush traffic statistics as an indication of site popularity  since doing so might enable you place your site in perspective with those of your rivals, or find sites worth pursuing for backlinks. 

Another element worth mentioning is the competitive placement map. It allows you to evaluate at a glance where a specific site fits within a specific market and how well it compares to its competitors. The option to split things down by nation is also useful, as it allows you to get a feel of where a site does particularly well throughout the world.

Semrush’s ‘Competitive Positioning’ Map

As with domain analysis, you may perform this on a per-country basis, which is useful.

Semrush lets you view domain analysis statistics on a per-country or worldwide level

Another noteworthy feature is a ‘at-a-glance’ summary of the main’search intent’ behind the terms for which a domain ranks (see screenshot below). This provides more information for why users click on search results for a given website to research something, find a specific page, buy something, and so on.

Overall, the domain overview component of Semrush is incredibly valuable, and this aspect of the software on its own provides a wealth of information about how a website is performing in terms of SEO.

Keyword Search

Do you know that there’s more to that? Keyword search is also available in Semrush. Keyword searching helps with establishing how many people are searching for a particular keyword, establishing how difficult it is to rank for that keyword, finding out who is already ranking for that keyword, and getting suggestions for other ones.

Accessing basic keyword data

Enter a phrase into Semrush’s ‘Keyword Overview’ tool to obtain basic keyword information. Semrush will then supply you with the following information:

  • the amount of Google searches for the term every month
  • its score for ‘keyword difficulty’
  • a list of the websites that rank for it
  • some ideas for additional keywords to target

In general, this new tool works well, although Semrush does not always produce the amount of links it believes you need to rank a piece of content for your target phrase. This is a relatively new feature in Semrush’s feature set.

Getting a keyword overview in SEMrush

The keyword difficulty score is one of the most relevant metrics returned here. Semrush utilizes a percentage to convey this, with a greater percentage indicating that it will be more difficult to rank for a specific term. Semrush can also tell you how many backlinks (links from other material to yours) you’ll need to rank for your chosen search keyword.

Semrush’s keyword difficulty score

Keyword suggestions

The ‘Keyword Magic’ tool from Semrush may be used to generate precise keyword ideas based on a phrase you’ve input. 

It returns a list of keywords connected to the phrase you supplied, as well as filters that you may use to organize them, such as:

  • the complexity of the keyword
  • the amount of monthly searches for each term
  • the cost per click if you used Google Ads to display results for each shown term

From an user standpoint, it’s undoubtedly better if this was just labeled ‘Keyword Suggestions’ – ‘Keyword Magic’ seems a little hazy — but once you’ve arrived at this section of Semrush, you’ll find it’s incredibly simple to use.

The criteria provided by Semrush to assist you choose keywords that are simpler to rank are my favorite element of the Keyword Magic’ tool. View keyword ideas by difficulty (varying from’very easy’ to’very hard’) using a simple dropdown menu.

Filtering keywords by difficulty score

In addition to the keyword difficulty filter, Semrush provides a variety of other options to split keyword recommendations, including the number of searches per month, terms to omit, and how closely keyword suggestions should match your supplied phrase. You may now filter by language using a ‘beta’ filter. This makes it simple to identify the keywords for which you may actually rank in search results. This feature allows you to zero down on the keywords that will be most effective for your project.

Other keyword filters in Semrush

Keyword intent labels in Semrush

These labels provide more detail about a certain keyword than just search volume alone, allowing you to make better judgments about whether or not to focus on it. Simply selecting the ‘commercial’ option from the keyword intent filter drop-down menu, for example, allows you to focus solely on keywords that typically lead to purchase.

  • Informational: the user is looking for a precise response to a query.
  • Commercial = the user wishes to learn more about certain brands or services.
  • Navigational = the user want to locate a certain page or website.
  • Transaction= the user wishes to perform an activity, which is referred to as a transaction (i.e., a purchase or other conversion).

Using the keyword intent dropdown menu when filtering keyword suggestions in Semrush

Semrush’s keyword difficulty tool provides you with all of the key information you need to make decisions on which keywords to target as part of your SEO strategy.

To really be truthful, Google still receives the vast majority of queries (92 percent at the time of writing, according to Statcounter) — but there are regions, not least the United States, where rival search engines have a sizable market share (in the US, for example, over 6 percent of searches are currently made on Bing). However, there is room for improvement because the data supplied is just for Google searches – it would be preferable if metrics were accessible for other search engines as well.

Ahrefs, a competitor offering, provides access to Bing data as well as data from numerous other search engines, including YouTube and Amazon (and Moz includes some Bing data for rank tracking purposes).

Semrush Content Marketing Tools

In addition to keyword research tools, Semrush delivers a suite of ‘content marketing’ tools (if you are on a ‘Guru’ plan or higher). These enable you to:

  • find fresh ideas to write about
  • Determine the terms your competitors are using in their postings.
  • Semrush will evaluate the stuff you enter.
  • Keep an eye out for brand references.

My personal favorite in Semrush’s content marketing tools is the ‘SEO writing assistance,’ which allows you to copy and paste text into Semrush for assessment.

Suggestions made by Semrush’s ‘writing assistant’

You will be given advice on how to increase its performance in search results. These include encouragements to raise or decrease word count, suggestions to incorporate certain keywords in your work, and cautions if your material appears to have been plagiarized.

Additionally, it would be wonderful to be able to just type a URL from your website into the box and obtain these ideas – the copy/paste process is a bit inconvenient. However, the application is available as a WordPress plugin and a Google Docs / MS Word add-on, which is useful for individuals who write material on both platforms.

Rank Tracking

If you are a business owner, you can also check the rank tracking feature! The technique of mea suring how your website performs in search engines for a certain term over time is known as ‘rank tracking’ or ‘position tracking.’ You can also add rival website data into Semrush’s position tracker tool to analyze (again, over time) how your site performs for certain keywords against those of your competitors.

Eventually, you can receive regular rank tracking email notifications and you can subscribe to weekly summaries or create ‘triggers’ that send you an email whenever something significant happens with your ranking, such as when a specific piece of content enters or drops out of the top 10 results for a specified search query.

Finally, Semrush’s position tracking capability is excellent – no issues here.

Backlink analysis

There’s still more to Semrush, I wanted to know how well this  site performs in search results and it very much depends on how many blacklinks which are  links from other sites to it — exist for the site in question.

Blacklinks option also allows you to view the following; the anchor text used for each backlink, top-level domain distribution (how many .com, .org., .gov links etc. your site has), and information on the IP addresses of backlinks.

Backlink analytics in Semrush

Of course, the accuracy of Semrush’s backlink analysis is determined by the quantity and quality of its link database. At the time of writing, Semrush claims to have 43 trillion URLs in its link database, which, if true, compares favorably against Ahrefs (29 trillion), Majestic (10 trillion), and Moz (43.1 trillion). If these figures are correct, this makes the Semrush link database one of the larger ones.

Semrush’s official statistics on its database size

All of the information is quite clear, and it allows you to see when a domain has acquired or lost backlinks, as well as the worth of the links in question. This information may be used to strengthen your own SEO efforts or to obtain insight into a competitor’s.

I performed backlink audits on a variety of sites to evaluate how some of the top tools stacked up against one another in this category. In my (admittedly small-scale) experiments, I discovered that the amount of backlinks discovered by each tool was quite comparable, with Semrush performing better on websites with fewer domains linked to them — it tended to detect more linking domains than competitor products Ahrefs or Moz.

However, Ahrefs and Moz performed better where sites with bigger backlink profiles were concerned — and that there was quite a difference in results.

On paper, Semrush’s database is greater than that of many main competitors, and it surely gives a highly thorough set of results equivalent to those of other prominent SEO tools.

I wouldn’t make solid conclusions from this tiny test, but if there is a tendency, it’s that Semrush’s enormous link database size does not immediately convert into surfacing a larger number of linked domains, and it will depend on what you’re looking at.

Blacklink Audit

A ‘backlink audit’ is another approach to look at backlinks in Semrush. The primary goal of this is to identify the ‘toxicity’ of backlinks referring to your site and its’site health.’

Establishing site health with Semrush

Semrush’s backlink audit tool is excellent at detecting low-quality links and making it simple to produce a disavow file for submission to Google. Furthermore, Google’s Webmaster Trends Analyst John Mueller is not a fan of the notion of poisonous links or the technologies that detect them, and has stated that link disavowals are unlikely to have a beneficial influence on search results. You may do whatever you want with that knowledge!

It should be emphasized, however, that not all SEO specialists believe that link spam detection technologies are particularly useful; many believe that a more human approach to identifying low-quality connections is preferable.

Link building in Semrush

Semrush’s ability to generate links is a prominent feature. Link building is the act of obtaining other websites to link to yours; it is critical to the success of any SEO project since search engines usually reward sites with more links pointing to them with higher rankings in search results. The link building tool works by assessing who your rivals are and what keywords they are ranking for, analyzing the content on your site, and asking you to specify the keywords you want to rank for and then displaying a list of ‘prospect’ websites that it believes are valuable.

Domain prospects in SEMrush

You may then track the development of each approach in CRM-style. Not only that, but it also gives you some really important tools to help you do so. You may use Semrush to link your mailbox and send outreach emails from within the tool.

The tools provided for link building outreach are some of the best features of SEMrush

All of this goes much beyond what Semrush’s main competitors in the link-building field provide, and it’s undoubtedly the biggest justification for adopting Semrush over them. If that wasn’t enough, Semrush even gives email addresses for each website when possible, as well as the opportunity to store an outreach email as a reusable template (see screenshot above).

Broken link building

This method allows you to generate fresh backlinks to your content – and, as previously said, the more backlinks pointing to your website, the better your content performs in search.

It entails locating a broken link (one that no longer connects somewhere), recreating the ‘dead’ material that it formerly pointed to, and then requesting everybody who previously linked to the dead content to link to yours instead.

To utilize it, run a backlink analytics report, scroll to the ‘indexed pages’ section, choose ‘broken pages,’ and then export the findings to an Excel or CSV file. This file may then be sorted or filtered to find the 404 errors (i.e., the broken links). This is a laborious procedure, but on the positive side, you can reimport your broken links file to Semrush (along with pertinent email addresses) and conduct your outreach directly within the platform, utilizing a linked mailbox and the CRM ‘pipeline’ technique mentioned earlier.

Still, there’s potential for improvement here – Ahrefs, for example, simply provides a ‘broken links’ option that gives a list of all broken outgoing and incoming links for a given site.

Site auditing

Semrush’s site auditing capabilities is a very valuable tool.  Semrush may also assist you in identifying issues that may be affecting your searchranking, such as slow-loading material, duplicate content, SSL difficulties, crawl errors, core web vitals (Google’s new metrics for measuring site performance and stability), missing headers, and keyword overuse. This function is really useful sinceit will provide you with a list of issues to fix — and, as an added bonus, it will allowyou to export tasks to popular project management apps such as Trello and Zapier.

Checking on-page SEO in SEMrush

I especially enjoy Semrush’s on-page SEO analyzer, which examines your whole website and provides practical optimization suggestions for each page (in order of priority).

  • which keywords should you use in your content
  • methods to make a page appear as a Google’s ‘featured snippet’
  • ways to increase your meta descriptions and body copy
  • which websites should be approached for backlinks
  • content length

Another wonderful benefit of Semrush’s site auditing features is that it not only advises you what to do, but also why you should do it.’Why should I do this?’ Each proposal is accompanied by a link that, when visited, explains the reasoning behind each tip in plain English.

Contextual help in Semrush

Interface and ease-of-use

The interface of Semrush is similar to those of competitors such as Moz and Ahrefs, with a menu of options on the left that you utilize to access functions on the right.

There is a lot of data to deal with – it may feel daunting at first, but you will quicklybecome used to it (and the point of tools like Semrush is, of course, to provide youwith a lot of data). Generally Semrush is easy to use, listed below are the pros andcons of using Semrush.

The menu choices are organized into relevant areas such as competitive research, keyword research, link building, rank tracking, on-page SEO, and reporting. However, it would be nice if Semrush’s interface could be improved to work better with smartphones — as it stands, it is not’responsive,’ which means that if you log into Semrush on a mobile device, you will see the standard desktop interface, which means very small text and a lot of pinching and zooming.

On the bright side, Semrush has a mobile app that allows you to view your position monitoring data on mobile devices (this scores 3.7 out of 5 in the iOS app store, and 3.5 out of 5 in the Google Play store). It would be preferable if it also allowed you access to some of the other essential Semrush features.

Furthermore, the data visualization given by Semrush aids in overcoming this sensation of overload – most of the metrics presented are graphed in ways that make the information provided much easier to interpret.

Using SEMrush on a smartphone requires a lot of pinching and zooming.

Overall, Semrush’s UI is well-designed and simple to use — but you’ll need to use a desktop computer rather than a mobile device to get the most out of it.

SEMrush’s mobile app for rank tracking.

The ‘Semrush Sensor’

Semrush provides a tool — ‘Semrush Sensor’ — for examining how the internet in general is acting when it comes to search results, in addition to allowing you evaluate how an individual website is doing from an SEO standpoint.

The ‘Semrush Sensor’ tool

Semrush Sensor delivers volatility numbers worldwide or by specialty, and you may also create your own ‘personal sensor.’ This is based on a list of keywords you’ve supplied for position tracking – if there are any significant changes in your rankings, the personal sensor will notify you. The Semrush Sensor monitors the volatility of Google search results for any indications of an algorithm update. This allows you to record any changes in your own rankings.

Pricing and Value for Money


Compared to other types of ‘SaaS’ (software as a service) apps, SEO tools like Semrush are expensive.

  • Pro: $199.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month

The key distinctions between the Semrush plans are as follows:

  • the maximum number of reports that can be run every day
  • the maximum number of keywords you can track in a month
  • use of content marketing techniques
  • historical data access

Semrush pricing

Semrush’s fees are generally comparable to those charged by key competitors Moz, Ahrefs, and Majestic (that said, Majestic offers a lower monthly plan for $49.99 per month, but it is significantly less functional than the entry level plans provided by its competitors). It’s also worth noting that a free trial is available if you want to try Semrush out before committing to a paid-for plan. The standard version lasts 7 days, but for a limited time, the company has made a 30-day trial available — you can access the extended free trial here. You must enter your credit card details to avail of the fully-featured trial, which, while common practice with many SEO tools, is a little annoying.


The most frustrating aspect of Semrush’s pricing structure is that all plans — including the $449.95 ‘Business’ plan — only contain one user account or’seat.’ If you want more than one person in your business to have access to Semrush, you’ll need to spend $45 to $100 per user (depending on plan type). This contrasts with all of Semrush’s key competitors, who generally increase the number of seats as you move up the pricing ladder (or charge less for extra seats).

Whether this is a concern for your company, you should consider purchasing a ‘Bespoke’ plan from Semrush, which allows you to negotiate price for a solution with a custom amount of features and users.


Site audits, backlink audits, link prospect identification, on-page SEO checking, and position tracking are examples of key features in this category. The number of projects you can have running at the same time depends on the Semrush plan you’re on — the entry level plan, at $119.95 per month, allows for 5.

These constraints may not necessarily be a deal breaker for every organization — but if you have a lot of sites that you need to handle SEO for at the same time, or perform a lot of competition study, it is definitely something to consider.

It’s vital to note that several Semrush capabilities may only be utilized on domains that have been designated as ‘projects.’

Report Request

When it comes to the quantity of reporting requests you can make per day, Semrush is particularly generous: even on its entry-level plan, you may retrieve 3,000 domain analysis reports each day, which much outnumbers the 175 reports you can run per week on the Ahrefs entry level plan, for example.

This comparative generosity continues as you move up the pricing ladder: the Semrush $449.95 plan’s limit for reports is 10,000 per day, whereas the Ahrefs $399 plan’s restriction is 1,750 each week.

Competitive intelligence and add-ons

There are other Semrush tools for analyzing rivals’ websites that are not available unless you purchase a subscription.These are the things you can get by buying acccess:

  • Market Explorer (market players, market shares, audience age, gender and behavior, seasonal peaks, etc.)
  • Traffic analytics (visitor engagement, traffic sources, desktop and mobile, audience overlap, historical data, geographical information)

This add-on costs $200 per user per month, which is rather disappointing. To be honest, most of the above measures are worth paying a little extra for, but $200 per month feels a little steep (and in some cases, makes the add-on more costly than some of the plans!). In addition, if you want to use local SEO capabilities, you’ll have to pay a fee. Local SEO add-ons are offered in two flavors: ‘Basic Location,’ which costs $20 per month, and ‘Premium Location,’ which costs $40 per month.

With the premium access the following are the things you can do:

  • distribute business information to directories
  • suppress duplicate listings
  • track local rankings
  • manage Google My Business and Facebook listings
  • monitor reviews and user suggestions

The premium edition also includes a ‘local heatmap,’ which shows how your consumers can discover your company in comparison to other nearby businesses on Google Maps, as well as the ability to reply to reviews.

Semrush’s local SEO add-on

The Semrush ‘App Center’

In addition to securing one of the main Semrush add-ons discussed above, you can also add functionality to your Semrush account by investing in a third-party app from the Semrush ‘App Center.’ This app store currently has 10 third-party apps available, with a focus on providing enhanced analytics and data; and they range in price from $19 to $169 per user.

PPC Data

If you’re working on a combination of SEO and PPC initiatives, Semrush may be a better bargain than some of its competitors. This is mainly due to the fact that it has more PPC data – although other programs provide basic CPC values for particular keywords, Semrush goes far further, including granular CPC competition and distribution data, live advertising, and more.

Customer Support

The excellent thing is that Semrush provides three methods of customer support: phone, email, and chat. This contrasts favorably with competing products, not all of which offer phone support (Moz and Majestic don’t even offer live chat support).And, unlike some other SaaS products, Semrush makes its contact details easy to find — a help chatbox is visible at the corner of each page, and a phone number is prominently listed in the Semrush website’s footer. Because SEO solutions like Semrush are extremely sophisticated, the availability and structure of customer help is an important aspect.

Semrush review conclusion

Semrush is a fantastic SEO tool that provides you with all of the critical data you’ll need for a successful SEO operation. Its most notable features are its link building and site auditing tools. The former provides an outstanding ‘CRM’ type approach of creating backlinks, while the latter provides a super-easy checklist of methods to enhance your technical and on-page SEO. It’s a little disappointing that some of the competitive intelligence features can only be unlocked via a rather pricey $200 per month add-on. Well, Semrush only provides data for Google; all accounts only come with one user profile; as well as several key features can only be used as part of a ‘project’ (with restrictions on the amount of projects).

Semrush, on the other hand, is a really good service that gives you with the critical information you’ll need to optimize your search ranks. However, as with all of the products we review, we recommend that you try the tool out for yourself before purchasing and for a limited time, an extended free trial is available here. Finally, below is a summary of the key pros and cons of using Semrush, as well as some information about alternative SEO products.

Pros of Using Semrush

For the pros, it’s typically simple to use. Semrush makes domain analysis particularlysimple – you get everything you need to see in one spot, simply set out. Despite providing a vast amount of data, Semrush’s interface is put up logically, and graphs and data visualisations make it simple to interpret the metrics offered. The keywordintent data is excellent for assisting you in focusing on the phrases that are most likelyto be relevant and profitable for your company. Semrush’s link building capabilities is excellent, with CRM-style elements to assist in outreach. Its site auditing tool provides you with an easy-to-follow set of guidelines for making actual changes toyour site’s technical SEO and on-page SEO.

Cons of Using Semrush

For the cons of using Semrush,it only offers data for one search engine, Google; several competitors, most notably Ahrefs, give data from a number of others. All Semrush subscriptions have a single user account, and purchasing extra seats is costly. Some major capabilities are only available as part of ‘projects,’ and Semrushlimits the amount of concurrent projects you may execute. Some competitive analysis options are an extra $200 per month. It’s not as simple as it should be to do broken link construction on Semrush. While thefree trial is useful, you must input your credit card information before you can use it. Since the Semrush interface is not’responsive,’ it is difficult to utilize the tool on a mobile device.

Alternatives to Semrush

The biggest competitors of Semrush are probably Ahrefs, Moz, and Majestic; we haven’t reviewed all of these tools individually, but we do have an Ahrefs review here, an Ahrefs comparison review here, a Moz versus Ahrefs comparison here, and a Moz vs Semrush shootout here.

However, the other solutions described above are more liberal with user accounts – if you have a large number of people in your business that need to access an SEO tool, one of the alternatives may end up being a more cost-effective choice for you.

Based on my past experience with Ahrefs and Moz, I’d say that what distinguishes Semrush the most from its competitors is the ‘CRM-style’ approach that it provides to link building campaigns — this, in my opinion, is the biggest advantage of utilizing Semrush over them. The ‘keyword intent’ function is also worth mentioning as a distinct feature.

If you’re on a limited budget, you might be interested in GrowthBar, a new SEO tool that is significantly less expensive than the majority of the products listed above.

Semrush FAQ

What is Semrush?

Semrush is a data tool that aids in the optimization of your website for Google. It accomplishes this by informing you of popular search queries, providing a list of domains from which to obtain connections, and recommending technical modifications to your site that may assist raise its visibility in search results.

Is using Semrush free?

Normally, you may use Semrush for free for seven days; but, for a limited time, the firm is offering a 30-day free trial.

Do I have to be an SEO expert to use Semrush?

While having a background in SEO will undoubtedly help you get off to a faster start with Semrush, the tool has been built for use by a broad corporate audience. However, in order to get the most out of the program, it is recommended that you take advantage of the incorporated assistance resources.

How does Semrush stack up against competitors like as Ahrefs and Moz?

Semrush is difficult to surpass when it comes to supplying Google data (where both organic search results and PPC are concerned). The biggest disadvantage of Semrush is that the data supplied ONLY covers Google. Some rival services, such as YouTube, give data from additional search engines.

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